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Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards. Digital marketing involves some of the techniques of direct marketing and Internet marketing. In digital marketing traditional methods of promotions are executed digitally. It involves marketing in two forms, pull and push. Pull digital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums and web logs. All these require clicking on a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines. Effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching to the content .The customer doesn’t have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized. The customers who see the content cannot be traced, although the click through rate can be considered which give details about the number of clicks the message received. This is be done by enabling the click though tracking during the campaign, which records the information. Push digital marketing technologies requires the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the effort of receiving it. This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient. Whether the message has been opened and viewed by the customer or deleted it can be tracked and reported. Information related to the customer such as name, geographical location could be traced. But when sending this king of message, certain criteria should be met as the SMS and emails sent are monitored. If the marketer doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted audience and the message is considered to be spam. Bigger consequences involve marketers getting blacklisted temporarily or even permanently. The number would be blocked and they won’t be able to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach, when sent by an email marketing system. Both forms of digital marketing should be used in consonance to achieve positive results. A smart marketer sends out emails along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text, but animations, audios and videos. There is a possibility of using pull and push message technologies in conjunction like the email sent to a potential customer can have a URL or a banner ad, which on clicking downloads information. If there is enormous group of people to be reached via email, Email service providers can be hired who sends loads of emails to the customers on behalf of the marketer and they take measures so that the messages are not considered as spam. Although much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have been passed to protect the customers from unscrupulous marketers who would go to any extent to promote their products or hackers or spammers who have a bad intent i.e. like harming the computer or installing adware, spyware on people’s computers. PPPPP Word Count 650

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Creativity. This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized. It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed. While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares. Viral Marketing Overview Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it. In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product. Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well. Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with. Using Viral Marketing to your advantage The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence. Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games. Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”? Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

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Getting your site to the top of the SERPs so it is available to Marketing Software your potential customers when they are actively searching for your company‘s products or services is paramount; but not everything. You must have a site designed to capture the users attention, we can tell them exactly what products or services you offer – Marketing Software Minnesota, and present an easy way for them to contact you…

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Experienced Internet Marketers and beginners alike have one thing is common. They need products or services to market on the Internet. The lack of a good Internet Marketing Idea is often the most difficult problem the marketer is faced with, but it is one that can be solved within a few short minutes from now. Many marketers spend so much time trying to find ideas for products or services they can create; they miss the obvious already-created opportunities in plain view. The best part of these opportunities is that all the market research and business planning has already been done. So instead of trying to create that one product or service that leads to a million dollar homerun (and more often than not you strike out), you can quickly set up multiple streams of revenue from several websites. That way if one revenue stream dries up, you still have several more to rely on. One way to quickly set up a new business is to market products and services from a Multi-Level Marketing (MLM) or network marketing opportunity. These opportunities already have support systems in place so all you have to do is to apply Internet Marketing techniques to sell the product or service. Since few network marketers know how to use the Internet like you do, you’ll have a unique marketing advantage. You’ll also have an advantage over other Internet Marketers as well because most of them have a negative view on network marketing. It’s probably not because they experienced anything negative about network marketing themselves, but because they know someone else who is negative on it. In marketing psychology, they call this "social proof." If everybody else thinks something, it’s just easier to think the same thing rather than think for yourself. In a lot of cases social proof is beneficial, but sometimes it leads us down a path like sheep to a slaughter. The network marketing business model itself is very sound so that's not what’s responsible for the negative perception some people have. The problem is with the people who are being attracted to network marketing. Those joining typically don’t have any business experience. But if you target other Internet Marketers, other people with business experience, or you create easy to follow systems for people who have no business experience, you’ll have much more success. If the network marketing business model itself were flawed, you wouldn’t find a lot of multi-millionaires involved in it. But the network marketing group includes top celebrity authors/millionaires who not only advocate MLM, but they are actually doing it. This group includes people like: Robert Allen, author of Multiple Streams of Income Mark Victor Hansen, author of Chicken Soup for the Soul Robert Kiyosaki, author of Rich Dad, Poor Dad Warren Buffet, billionaire investor. So if multi-millionaires are doing it, and your goal is to become a millionaire, why shouldn't you do it too? If MLM or network marketing is done right, it can be one of the quickest ways to a million dollars. In fact, it is in the top five moneymaking opportunities of all time that people use to create wealth in their lives today. The top five are: Public Speaking Real Estate Internet Stock Investing Multi-Level-Marketing Since few people desire to speak publicly, that rules it out for the majority. Real estate and stock investing typically require a good deal of money to get started so that rules them out for a lot of people. But the Internet and network marketing are opportunities almost anyone can get into. And you are in a unique position to apply them both. We are also in a totally unique time right now. At no other point in history have so many people been looking for their own businesses. The Internet is making it easier for anyone to get into business and have the entire world as a marketplace. And the unstable work environment most people face is driving more people to work for themselves. So you can put yourself in front of two of the hottest money making trends in the world today: the Internet and home-based businesses. So by helping other people use the Internet to create their own network marketing business, you’ll be helping yourself to wealth. Then everyone is happy! ZZZZZZ

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