Internet Marketing for any Services or products SEO – Anoka Mn MinnesotaIf you are in a sales position where you are soliciting a product or service, there is some advice that might be helpful when speaking to other businesses. There are times during a year that are good times and other times that might not be so good. As I always state in any advice I give, every market is different, so this is more of a generalized theory than anything else. Rather than get wordy and lengthy in my explanation and reasoning, I’ll give best and worst times: Best Times for B2B selling: * The months of January and February. (First of year numbers start over) * Between the dates of the 10th through 25th of any month except December. (Meat of month less bills) * Between the 5th and 20th of December. (moves up a bit due to holidays) * The last week in December. (Some companies like to dump excess funds to escape taxes) * First of January, April, July & October (Typically first of each quarter for quarterly companies) Worst Times for B2B selling: * Any holiday period. (companies may be closed) * The week leading up to the tax deadlines. (business owners stressed and sometimes facing big bills) * The last week in December. (This is either hit or miss. While it can be the best, it can also be the worst) * The end of March, June, September & December. (End of quarter for quarterly companies) * Weekends. (This one is obvious, but Saturday and Sunday are probably the worst) Again, these are generalized timeframes for business to business selling. If it’s business to customer, it’s a completely different ballgame because weekends are great for customers, along with holidays. You should always try to sell 365 days a year in some fashion, but put more emphasis towards the prime, or best selling times.
Digital Marketing Agencies: What They DoIf you own a web site yourself or know someone that does, you are probably familiar with the importance of internet marketing tools. The site may have a professional design, quality product or service, great content and functionality, but if the right internet marketing strategies are not utilized, your site may not be attracting the key to real success, highly targeted traffic. Getting a lot of consistent traffic has very little to do with the web site itself, but rather how the sites owner or webmaster choose to advertise the site. There are hundreds even thousands of sites competing on the web today, so you must use the most effective internet marketing tools to achieve targeted results. There are many different internet marketing tools that can be used effectively, all of which are designed to increase your web sites traffic. Simply put, you must find a way to get people to your site. Put yourself in the "shoes" of your prospective visitors and clients. "Where do they go to do web searches?" is a key question that must be answered and can be quite simple to answer, the search engine. The webs most popular sites are search engines and portals, therefore, you should focus your internet marketing efforts to the search engine. When surfers browse search engines, they will be more inclined to view a site placed high on the search engine, as opposed to a site with poor search engine placement. With that in mind, you must use the correct internet marketing tools to build a strong (high) search engine ranking. This is where the term Search Engine Optimization is derived from. SEO, as it is called commonly, is a set of methods and tactics aimed at improving your search engine ranking and the visibility of your site in search engine results. Search engines index sites in several ways, one of which is by looking at the keyword density of the web site, or the sites content. Content alone, is one of the most valuable internet marketing tools to utilize. If your site has excellent relevant keywords aimed towards achieving a high search engine ranking, as well as providing valuable information, you can expect a high search engine position. But because of the high competition of web sites using the same internet marketing methods, you must continuously find new and better ways of attracting targeted traffic. Today, one of the most popular and effective internet marketing tools is the use of Pay Per Click advertising. This method involves bidding for a particular keyword in a specific search engine, the search engine then compares the bids of all the merchants for that specific keyword, and the highest bid gets the top placement for that specific keyword search. For example, if you bid $.75 and a competitor bids $.73, you will be awarded the higher position. This internet marketing tool is being utilized by thousands of web sites on hundreds of PPC search engines. Google Adwords, Yahoo Overture, and the new MSN Adcenter are the three most popular sites who offer pay per click ad services today. Content and pay per click advertising are just two of many internet marketing tools that you can utilize to improve your search engine optimization and achieve high web site traffic. There are literally hundreds of other techniques and methods, both free and paid, that you can use successfully to increase your sites visitors and profits. Internet marketing tools are the true key to SEO and generating profits in the highly-competitive online business battlefront that we call the Internet. http://www.supermoneymakingsecrets.com
Getting your site to the top of the SERPs so it is available to Website Optimization your potential customers when they are actively searching for your company‘s products or services is paramount; but not everything. You must have a site designed to capture the users attention, we can tell them exactly what products or services you offer – Website Optimization Minnesota, and present an easy way for them to contact you…
Digital Marketing Agencies: What They DoUtilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards. Digital marketing involves some of the techniques of direct marketing and Internet marketing. In digital marketing traditional methods of promotions are executed digitally. It involves marketing in two forms, pull and push. Pull digital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums and web logs. All these require clicking on a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines. Effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching to the content .The customer doesn’t have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized. The customers who see the content cannot be traced, although the click through rate can be considered which give details about the number of clicks the message received. This is be done by enabling the click though tracking during the campaign, which records the information. Push digital marketing technologies requires the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the effort of receiving it. This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient. Whether the message has been opened and viewed by the customer or deleted it can be tracked and reported. Information related to the customer such as name, geographical location could be traced. But when sending this king of message, certain criteria should be met as the SMS and emails sent are monitored. If the marketer doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted audience and the message is considered to be spam. Bigger consequences involve marketers getting blacklisted temporarily or even permanently. The number would be blocked and they won’t be able to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach, when sent by an email marketing system. Both forms of digital marketing should be used in consonance to achieve positive results. A smart marketer sends out emails along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text, but animations, audios and videos. There is a possibility of using pull and push message technologies in conjunction like the email sent to a potential customer can have a URL or a banner ad, which on clicking downloads information. If there is enormous group of people to be reached via email, Email service providers can be hired who sends loads of emails to the customers on behalf of the marketer and they take measures so that the messages are not considered as spam. Although much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have been passed to protect the customers from unscrupulous marketers who would go to any extent to promote their products or hackers or spammers who have a bad intent i.e. like harming the computer or installing adware, spyware on people’s computers. PPPPP Word Count 650
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Overwhelmed by all the different types of social networks out there? Not sure how to use them in your business marketing plan?