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If you are in a sales position where you are soliciting a product or service, there is some advice that might be helpful when speaking to other businesses. There are times during a year that are good times and other times that might not be so good. As I always state in any advice I give, every market is different, so this is more of a generalized theory than anything else. Rather than get wordy and lengthy in my explanation and reasoning, I’ll give best and worst times: Best Times for B2B selling: * The months of January and February. (First of year numbers start over) * Between the dates of the 10th through 25th of any month except December. (Meat of month less bills) * Between the 5th and 20th of December. (moves up a bit due to holidays) * The last week in December. (Some companies like to dump excess funds to escape taxes) * First of January, April, July & October (Typically first of each quarter for quarterly companies) Worst Times for B2B selling: * Any holiday period. (companies may be closed) * The week leading up to the tax deadlines. (business owners stressed and sometimes facing big bills) * The last week in December. (This is either hit or miss. While it can be the best, it can also be the worst) * The end of March, June, September & December. (End of quarter for quarterly companies) * Weekends. (This one is obvious, but Saturday and Sunday are probably the worst) Again, these are generalized timeframes for business to business selling. If it’s business to customer, it’s a completely different ballgame because weekends are great for customers, along with holidays. You should always try to sell 365 days a year in some fashion, but put more emphasis towards the prime, or best selling times.

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In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run. “What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated. For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time. Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest. Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out. And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

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Getting your site to the top of the SERPs so it is available to Social Media Marketing Companies your potential customers when they are actively searching for your company‘s products or services is paramount; but not everything. You must have a site designed to capture the users attention, we can tell them exactly what products or services you offer – Social Media Marketing Companies Minnesota, and present an easy way for them to contact you…

Marketing Your Business

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Commitment, Yours and Theirs To achieve success in any on-line business, it is necessary to have a high level of commitment. The road to success is not an easy one. Despite what you may have read, it is certainly no easier on the internet than it is anywhere else. A high level of commitment is necessary not just of you but by all the parties to your on-line venture. Start by looking at yourself. How serious are you? Are you a "bumblebee;" one of those people who flits from one on-line business opportunity to another looking for that one perfect flower? Newsflash...there isn't one. If you are a bumblebee then its time you assessed your ability to commit. There are many very worthwhile businesses on the internet, but unless you know how to "finish the job" then you are simply wasting your time and your money. If you really want to succeed, you have to be prepared to do the things that will help you to succeed. No matter which business you choose, the process is the same. You have to work at it. If you don't want to work at it, then perhaps you aren't really cut out for the kind of work environment where you need a lot of personal drive and initiative. No matter how wonderful you think it might be to "work from home" and do your own thing, if you don't have the discipline to make yourself do what needs to be done, you won't succeed. Just wishing you had a beautiful garden isn't going to get you one. You have to sow the seeds, and pull the weeds before you can reap the rewards. Now, take a look at the team that you are interested in joining. Many teambuilds promote their business opportunity on business forums, such as Moneymakergroup. You can very quickly review all the teambuilds that each team is offering. Before you make your decision as to which is the right team, go through all the teambuild threads, and read the posts. Look for the following information: 1. Check the names of the members who started the team-build. How many team-builds does this person have? Are they all still active? If not, how long did the team-build last before it fizzled? What caused the previous team-build to die out? If the business is still in operation but the teambuild has stalled post in these threads. Ask the leaders why the team-build seems to have stalled. 2. Then check to see if the leader is running other team-builds? How many do they have? Is there evidence that the team-build fizzled out after the leaders were paid their commission? If a leader is moving from business to business, reaping commissions as they go, leaving stalled teams in their wake, don't you owe it to yourself to forego this teambuild, even if initially it does look exciting and promising? Remember, anyone can start a teambuild, but can they stick with it when the newness wears off, the problems start to surface and the routine becomes monotonous? Bumblebees can be found everywhere. You owe it to yourself to find out how committed these leaders are to the team-builds that they begin. It is your money that you are investing and if a leader convinces you to invest with their team, they have a responsibility to do everything within their power to fulfill their promise to work on your behalf. If a teambuild has stalled, try to determine if the failure of the venture was due to the team leadership or to the business itself. You can't blame the gardener for a drought. Multiple Streams of Income This is another phrase that you see all over the internet. But do you really need to be involved in 50 different businesses to achieve on-line success? Does the team offer you a variety of business opportunities that make sense and support each other? If their multiple streams of income do not flow smoothly from one opportunity to another then it will detract from your ability to focus on your goals. Furthermore, ask yourself if the businesses are in competition with each other? Why would you want to join a team that offers you 2 separate travel programs, unless they were integrated in a way that will result in synergy? This means both programs should work fabulously well together for the maximum benefit of each member and the team as a whole. Think about it. Look for a team that is going to provide you with no more than one or two key business opportunities. Everything else that they are offering should support these key businesses. If you have more than 3 it will surely dilute the efforts and the capital of the members that you recruit. Furthermore, it will most likely steal your focus, drain you of good energy and it will definitely slow your momentum. END OF CHAPTER FOUR © Rhea Lust, February 19, 2008

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