If you are considering hiring a web creator for your small business website project, then you must have a way to justify these expenses for your business or for yourself. In average, you expect some kind of return from your website in the form of sales, contracts, downloads, contact enquiries or newsletter sign-ups. In one way or another, you’ll probably have attached a real monetary value to such factors and decided that it is worth hiring a creator. This decision-making process may have happened consciously or subconsciously; however, have you also talked to your web designer about it?
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Reason Number 1:
Your first justification must be that your web agency understood what return you expect from your website. This means you have one more person on your team with a completely different skill-set than you have. Your website designer can come up with ideas and suggestions that you would have never thought of because you don’t have a web design background. This Justification only makes sense provided your website agency truly understood your project goals and is really into it. This should be the norm for any web design agency you hire; unfortunately, reality is otherwise. Hence, be picky when you hire a web designer and find one where you can confidently justify paying him or her.
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Reason Number 2:
This brings us to the second Justification which we have already touched in the first paragraph: your return. No matter how you put it, the following holds true: When creating a website, you are investing your money and time. That’s why you should be expecting some kind of return, even if it’s not a monetary one. At the very least you are expecting to have traffic and readers on your website. Besides having another skilled person on your team, achieving your expected return is another justification. You need to put your expected return in actual numbers that you derived from market research and from analyzing your business. The best way to tackle this is to set several benchmarks that you want to achieve over time. Show these benchmarks to your web designer and together try to come up with a strategy to meet these benchmarks as your website continues to grow. If it seems viable that you can achieve those benchmarks, then you have a great justification to pay for a web designer and to commit to your website project.
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To sum it up, Reason number one means you have another skilled person on your team whom you can count on to provide you with ideas to reach your goals in the best possible way. Justification number two means you have written down in numbers what kind of return you expect from your website. Thus, you can justify the expenses with the expected return from your website, whether that will be sales, downloads, traffic, other any other benchmark that you have defined.
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